So I'm sure that everyone knows of the issues that McDonalds has had with being accused of causing obesity among the population. When I saw this image, it made me think of that. Since this person happens to be overweight, and is being used in a McDonalds advertisement, I was wondering what message they wanted to get across when they made this ad.I remember a long time ago when the movie "Super Size Me" came out. After I watched that video I decided that i didnt want to eat most fast food anymore because I suddenly realized how bad it was for me. In the past few years, alot of places have been selling things that are much healthier and giving people more options of what they want to eat.
What do you think the message is that they are trying to get across in this ad? Do you think that it is right for people to accuse them for their obesity problems?
2 comments:
I think that this is a great piece of visual rhetoric because I am completely against fast food. After watching Super-Size me I was also disgusted by how dangerously bad it is for you, and by how many people eat it.
I think that this picture is really good because obesity is becoming such a huge problem in the United States, yet people continue to eat fast food because it is so cheap and convenient. I think that the solution to this problem is to make healthier options for cheap prices, and this is starting to happen, but slowly.
Wow. This is an excellent example of visual rhetoric. The person who put this together created a very subtle, yet powerful image.
In your post, you mentioned McDonald's being accused of causing obesity in the population. I think that is absurd. Granted, McDonald's should be asked to provide more healthy alternatives to the artery-clogging Big Mac, but they do not force feed the population. It is almost like those diagnosed with lung cancer suing cigarette and tobacco companies. That's why they created and print the Surgeon General's Warning on each packet. I wonder how effective it would be for McDonald's to print the following on each food item they sell: "WARNING: Consuming this product will make you fat."
I know that sounds ridiculous and as though it might threaten the success of McDonald's. Cigarette sales haven't seemed to suffer too badly from their printed warning, however. Also, there is already so much media coverage and accusation directed toward McDonald's for selling food that does just that - make you fat. All printing the warning would do is remove their liability. They could no longer be sued by cowardly people seeking someone to blame for their lack of self-control. Heck, they began printing "CAUTION: This is hot" on their coffee cups for all those brilliant individuals who apparently were raised under a rock.. you know... where coffee is a cold beverage....
I completely agree with you about them needing to sell products that are healthier for the population. In fact, I think healthier alternatives need to be made available to the population in more places than McDonald's, and at better prices. I hope we're headed in that direction....
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